Zybra Pvt Ltd. designs accounting software solutions for small & medium businesses which are staggering 95% of the total industrial units in the country.
Zybra’s mission is to help business owners save time in their business finance & accounts by providing a powerful, automated & integrated platform, and to create a thriving ecosystem connecting all stakeholders.
The concept of digital account management and mobile bookkeeping was fairly new to India. Business owners were skeptical on adapting technology for online bookkeeping and our challenge was to remove that mental block and make them adopt new technology as a support.
- How to reach out to a large audience effectively?
- How are we going to engage?
- How long will the campaign run?
- How to quickly communicate solution without much saying about it?
FIRST ESSENTIAL STEP OF DESIGNING COMMUNICATION
We reached out to people across various domains to understand their present and future needs of accounting and what they are looking forward to. We did our research online and offline to understand the perfect group of people who will set the criteria, perfect story that will connect with people and language that people will be comfortable with.
DISCOVERED TARGET AUDIENCE
SMALL & MEDIUM SCALE BUSINESS OWNERS
Our research proved that 78% of the target audience consumes content on a mobile phone in the form of video.
Thus a Brand Video for Zybra becomes the most suitable choice for communication.
- Using a digital asset like a brand video/Ad could help Zybra reach them through various channels like social media, organic search, E mail and WhatsApp.
- This video could be used for multiple purpose like having it on the app description page on Playstore, on the E-mails, on the landing page or if they ever want to pitch the app to an investor personally.
- Brand videos make business vision much more engaging both in terms of visual and storytelling.
- Emotional brand video creates empathy in viewers mind and it creates a connection between consumer and brand.